Culture & Values
BBGR has the feeling of a small company, but is part of a large international company. The company has strong values and ethics around sustainability and philanthropy, and it is the company’s mission to ensure the message of the importance of eye health and access to vision correction is available to everyone, around the world.
“Our mission guides both our business strategy and our engagement to fight one of the most widespread disabilities in the world, poor vision.
I know I can rely upon our teams everywhere in the world to continue their many efforts and to work together with the Corporate Mission team to reach out to each of the 4.2 billion people in the world who need vision correction.”
Chairman and Chief Executive Officer
Our DNA: “Always Closer”
We’ve been forging increasingly closer ties with our customers for 160 years to meet their expectations as best we can.
We’re determined to move ahead, but we’re flexible as events occur. We’re open, available and able to adapt and react quickly.
We have three abiding characteristics: we set an example, we’re supportive and we’re responsible and we’re passionate about what we do.
We have a strong passion for innovation and challenge.